Economic Perspective on media literacy
Economic perspective is all about the money that is involve in media. Indeed, there are a lot of ways in media gain money from the audience. One of the vehicles where media uses to gain or to profit from the people is the advertisement. It fuels to sustain the product and be more alluring to the people. However, the challenge for us is to know and be aware how these things functions so that we will not be engulfed by the mass media and not be captured by the automatically that they would like to impart to us.
Who Own and Controls the Mass Media?
In this report, the reporter was not able to discuss well the essence of his topic. However, what he would want to tell us is that the one that controls the mass media is the one who has a bigger share in the organization.
What is an Audience?
Simply it is a niche of people with special interest in mass media. Consequently, each of us is member of different kind of niche audience. The good thing in this report is that by knowing that each one of us is a member of different kind of audience we will be aware that we are the target of media because of the fact that they are the active agent and we are the one responding to their demand not the other way around. Thus by knowing all of this we will be able to see that indeed mass media try to deceive so much so that we will be fall to automatic mode and eventually be influence by them to buy or to avail the products that they are promoting.
Broadening Our Perspective on Media Effect
In this report, we are being reminded to be cautious enough in dealing with media vehicles or means, so much so that in one way or another we are broadening our perspective. However, if we can see media aid us to make our works or jobs easily, but then again we should look at the effect of it to us and to the members of our family especially to the children. It reminds then that we should be more sensitive in allowing our children or our siblings in using the means of communications for the reason that it has an effect to them and that would be discussed in the next report.
How does the effects process works?
It is all about the effect of the messages that the human person gain through mass media. According to the reporter the most expose to mass media are the adults but because they are already aware of what is good and what is right they are not really affected by it. Nevertheless, the most affected one are the children though they are not so expose to the means of mass media they are so fragile.
Effects to Institutions
The reporter again did a bad report and so my understanding about his report is not good but then again what he would like to impart to us is that mass media affects many institutions.
